Strong programming in C#, .NET Core, ASP.NET MVC, Web API.
Experience with Optimizely CMS 12+, CMP, and Personalization.
Familiarity with Optimizely Service API, Content Delivery API, CMP APIs, and CR APIs. Hands-on experience with tracking data pipelines and analytics integrations.
Strong understanding of personalization concepts, customer segmentation, and content affinity.
Familiarity with Azure cloud hosting and deployment pipelines.